Air conditioners
Best time: winter
Common sense prevails in the air-conditioner market, according to Diane Ritchey, editor of Home Appliance Magazine. "Think about when they're most in use: May through September. People feel the heat and they start to buy. The stock gets depleted, the demand is higher and so is the price. When cool weather comes around, most people just aren't into air conditioner purchasing, so the demand drops, as does the price," she says.
Big appliances
Best time: September and October
Just like the fall clothing influx, new models of major appliance models such as ranges and washing machines hit showroom floors in September and October, says Home Appliance Magazine's Ritchey. About the same time, last year's models go on sale to make room.
"Critical timing and seeing the patterns of the retail world can make a huge difference in appliance shopping," Ritchey says.
Bicycles and outdoor gear
Best time: January
"If you want the newest stuff, the time to look is in February and March, when the season's models come out. The stores start replacing fall and winter stuff with spring and summer models, and that's true for most all outdoor gear from shoes to bikes, hiking gear, everything," says Dennis Lewon, senior editor for Outside magazine.
Some companies will send out special holiday items that will land in the discount section after the season. "In general, most of the new products come to stores in February," Lewon says. "January is good for looking for the old models in the classic post-holiday shopping period."
Cars
Best time: September
New model years begin appearing at dealerships in the fall, making September an ideal time to snatch up the previous year's model at a discount. By the end of the year, inventory dwindles, so acting earlier assures a determined buyer of the best selection.
If you'd like to pay less than retail when shopping, try these bargaining tips.Another tip for buying a new car: "Monitor the number of days that a truck or car sits on a lot. Anytime a car or truck isn't selling well, you can get a good deal," says Phillip Reed, consumer advice editor for Edmunds.com and a co-author of "Strategies for Smart Car Buyers."
Shop on a weekday to get the undivided attention of the sales staff and go at the end of the month when they're trying to make quotas. Be sure to go early in the morning or early in the afternoon and show up well-rested and with a full belly.
"You don't want to be hungry or tired," says Reed, who also recommends using the Internet department to broker the deal. You'll save money and skip the high-pressure negotiations in the finance and insurance office.
"Often the person who delivers the car to you isn't even a salesman but a porter. You just sign the papers, and it's done," Reed says.
Cell phones
Best time: any time
A new cell phone comes out approximately every five minutes. Obviously, that's hyperbole, but John Morris, the editor of home and entertainment coverage for CNET.com, says the team reviewing cell phones can barely keep up with the steady stream of new models being offered.
"The market for cell phones doesn't follow any seasonal trend or technological advances. Also, their release schedule is dictated by carriers as well as manufacturer, which makes it a little more complicated," Morris says.
Computers
Best time: July and August
If you're shopping for a low price on a computer, buying slightly older technology can save you some money. Following the release schedule of chip makers Advanced Micro Devices and Intel will offer some clues as to when computer manufacturers will offer updates and redesigns, says CNET's Morris. Chip manufacturers turn out upgrades quickly, about every three months, with major computer manufacturers following suit.
Cookware
Best times: April and May; October and November
"There are two big seasons for cookware and cookware promotions," says Hugh Rushing, executive vice president of the Cookware Manufacturers Association. "One is in the spring, in April and May, coinciding with the graduation and wedding season. The other is in October and November, with promotions in regard to the holidays."
Furniture
Best times: January and July
New furniture hits the showrooms after the holidays, in February, and again in August. Jackie Hirschhaut, the vice president of public relations and marketing for American Home Furnishing Alliance, says there are two times of the year for guaranteed low prices.
"After the holidays, in January, stores have clearance sales to make room for new inventory coming in February," she says. "And in July, the same thing happens with fall inventory. For instance, it may be the same wooden frame for sofas with different upholstery in new colors for fall."
Gas grills
Best time: winter
Ritchey says that, when it comes to gas barbeque grills, timing for the best deal is the same as shopping for air conditioners.
"Most people buy in May, June and July for backyard barbecues," Ritchey says. "But wait until winter comes to buy, when demand is low."
Jewelry
Best time: Avoid the holidays, Valentine's Day and Mother's Day
For jewelry, it's more a matter of when not to buy if you're focused on getting the best deal possible.
"You're going to pay closer to full price around the holidays because most jewelers generate one-third of their annual revenues and almost 100% of their annual profits in those two months," says Ken Gassman, the founder and president of the Jewelry Industry Research Institute. "You're going to get great value the other eight months of the year." In general, avoid the fourth quarter, that's when most of jeweler's yearly profits are made.
Linens and bedding
Best time: January
The white sale was a marketing strategy originally devised by John Wannamaker in 1878 and it was so successful that retailers still follow his lead today. "January is kind of an industry standard," says Deb Dyer, of upscale bedding cataloger Cuddletown. "That is the time of the year when you are going to see a lot of white sales by everyone -- retailers, cataloguers, everything. Linens do come out seasonally, so you'll see new colors in stores for spring and summer and then fall and winter."
Just as with clothing, bargains can be found on the previous season's styles.
Real estate
Best time: spring
Buying and selling season starts in March and goes through the summer. Spring invigorates the real estate market, meaning there are more homes to choose from. "In the spring market, homes look the best, grasses are green, flowers and trees are in bloom. There's a whole new energy out there after the beginning of the year," says Tom Stevens, president of the National Association of Realtors. Because spring is historically the time of the year when inventories are highest, competition is at its peak as well. Contrarian shoppers may find negotiating more to their liking in the fall and winter.
Recreational vehicles
Best time: fall and winter
The market for recreational vehicles works somewhat like that of autos.
"The model years change over like cars, so there is some special availability of the previous years product during the fall," says Phil Ingrassia, vice president of communications for the Recreational Vehicle Dealers of America. Throughout the winter there may be some show specials that dealers offer or other incentives to entice people to buy.
Toys
Best time: October and November
Retailers open up the toy chest in October and November to kick-start their moneymaking season, says Reyne Rice, a toy trend specialist of the Toy Industry Association. "This is the time of year for games and puzzles," she says. "Retailers will usually do a buy-one, get-one-free promotion."
If you're buying a gift for someone, the important thing to consider is whether it's appropriate for the recipient rather than its status as the hottest new item. "It's more important to buy something that they'll love," Rice says.
TVs and home theaters
Best time: winter holiday sales and January
For home theater items, in general, the holidays are a good time, says CNET's Morris. New TV models that were announced earlier in the year at the consumer-electronics show in January arrive in stores in August and September. They drop in price a few months after their debut as well as knocking down the price on the older models.
Vacuum cleaners
Best time: April and May
Most new vacuum models come out in June, Ritchey says. The prices on the older models start winding down as winter comes to an end, just in time for spring cleaning.
No comments:
Post a Comment