Mission Vs Vision

The company must make a clear and concise statement of
why it exists and the customers that it serves. The mission
statement may also include how the company serves the
customers’ customers. A good mission statement must contain
a description of what success will look like when you
are fulfilling it.
A mission statement is more concrete than a vision statement.
Whereas the vision has an ethereal quality, the mission
statement must be reach-out yet achievable. A vision
has a sense of “In my next life I want to be. . . .”A typical
vision may read, “To be recognized by everyone worldwide
as the best company to work for.” It is doubtful that
three people living on the same block could agree on the
criteria for the best company to work for let alone the entire
population of the earth.